eBay has steadily been ramping up its fashion offerings, releasing an iPhone app for the vertical, and launching eBay Fashion, a one-stop-shop for all things fashion on eBay’s marketplace. Plus, eBay got into the the flash sales business with the launch of FashionVault, a site that sells designer clothes at discounted prices. Today, eBay is launching a site that showcases street style of eBay shoppers, called LookBook.
LookBook is a digital gallery of photos that showcase new, vintage, designer and brand name clothing, shoes and accessories available on eBay’s Marketplace. Users can also share photos of their looks, vote on their favorite looks and directly shop the Marketplace for similar styles and trends.
eBay is creating a number of marketing initiatives around the launch to attract traffic to the site. For example, the company is partnering with Lucky Magazine to hold public photo shoots in New York and LA to capture looks from eBay Fashion on bystanders. The photos will then be incorporated onto LookBook. The LookBook will also feature a daily giveaway of accessories from eBay Fashion.
Of course there are a number of startups that are already celebrating street style from women and men, including Fashism, fashion site where you can get instant feedback on your outfits via a website and an iPhone app, and Go Try It On. And Weardrobe, which was acquired by Like.com (which was then acquired by Google) also focuses on showcasing street style.
By Leena Rao - TechCrunch on Sep 21,2010