To Lady Gaga, one of the undisputed queens of the Internet, the traditional social networks like Facebook or Twitter seem small, given that the artist has just launched her own platform, "Little Monsters", in homage to the nickname she uses for her followers.
The site, which was presented yesterday with the message "Welcome home, little monsters", will allow fans to share registered news, drawings and photographs, to chat with each other or to purchase tickets for the concerts of the New York singer.
"This is a place to share your passion and creativity in a community full of art, acceptance, monsters and Gaga," reads the philosophy of the page.
While other stars like Kylie Minogue previously unsuccessfully tried to launch her own social networks, the "Bad Romance" singer has important advantages in her favor to revolutionize the Internet with this initiative.
The controversial artist was the first to reach 20 million followers on Twitter and, three months later, she has outdone herself by becoming the first person over with 25 million users.
And with 52 million supporters, her Facebook profile is the seventh most popular and the third when taking only the artists into account, behind Eminem (59 million) and Rihanna (58 million).